±ŹÁÏÍő public policy expert,Ìę has spent the past 10 years investigating public attitudes to sharks and how emotions are pitted against evidence-based policymaking in the wake of incidents where sharks bite humans.Â
In his new book,Ìę, Dr Pepin-Neff argues that fear of a shark âattackâ is a perfect example of the way politics works against the public.
âShark bites can have tragic outcomes that directly affect sections of the public. However, from an objective evidence-based analysis, what we are seeing is not a reasonable response but a theatrical political process, whereby an isolated and individual human tragedy is made worse when these incidents are politicised and sensationalised by the media,â he said.Â
âThe saying âif it bleeds, it leadsâ is certainly true of the media frenzy over shark incidents â when the media headlines read âshark attackâ and convey a very serious or fatal human-shark interaction, regardless of the details and even if there is no injury to report.â
Dr Pepin-Neffâs analysis of policy responses to shark bite incidents in Australia, South Africa and the US found a âworrying style of policymakingâ where public interest and scientific evidence often came second to political motivations.
âFor example, I found that in Florida and New South Wales,Ìęsharks had been portrayed as âthe enemyâ, shark bites were seen as intentional, and policy responses appear to be based on âpublic safetyâ,â he said.Â
âHowever, this is not reflective of what the scientific evidence tells us â that shark bites are ungovernable accidents of nature, and that we are âin the way, not on the menuâ.
âThis shows how policymakers manipulate these highly emotional situations to make it appear like they are protecting the public and doing âgoodâ work. This is a scam to defraud the public for mere political gain. The real âsharksâ of this story are the politicians.â Â
Having examined the use of lethal shark control measures â including shark nets in New South Wales, drum lines in Queensland, and shark hunts in Western Australia â Dr Pepin-Neff said he could find no greater purpose for them than political opportunism.
âOne of the worst kept secrets in Australia is that lethal shark control programs are a scam,â he said.Â
âMy research has shown that the public knows this â for years I have looked across Australia for public sentiment to match the political dialogue that supports lethal nets, culls, hunts, and drum lines but the reality is that these options are now out of touch with the public.â
Dr Pepin-Neff said that politicians need to âdial back the rhetoricâ following highly emotional events.Â
Specifically, he said the New South Wales and Queensland governments should end all lethal shark control programmes, and instead work with the Federal Government to invest in better education about shark behaviour and human behaviour.Â
âI have spent two decades working in politics â the public deserves better following tragedies than politicians trying to protect themselves. The time has come for our policymakers to do better and to stop providing a false sense of security,â he said.Â
He also urged the Australian media to to stop referring to all shark-related incidents as âattacksâ.Â
âAs far back as 2013, my colleague shark scientist Dr Robert Hueter and I proposed new options: âshark sightingsâ, âshark encountersâ, âshark bitesâ and âfatal shark bitesâ. At worst, media should rely on our academic categories, at best they should wait a few days after an incident and ask those involved to tell their story in the terms they want to,â he said.Â
Flaws: Shark Bites and Emotional Public Policymakingwill be launched at the SEA LIFE Sydney Aquarium on Tuesday 16 April. This event is sponsored by the , the ,Ìę, and the SEA LIFE Trust.