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MCA's new entry charge is a sign our cultural sector needs help

Sydney's Museum of Contemporary Art will charge entry fees from 31 January, reversing more than two decades of free admission.

30 January 2025

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From January 31, Sydney鈥檚 Museum of Contemporary Art (MCA) will听, charging adults $20 for general admission and $35 for combined special exhibitions and museum entry. Entry will remain free for Australian students and people under 18.

This decision, which reverses 24 years of free general entry to the museum, reflects broader challenges faced by museums globally.

Driven by philanthropy

The MCA was opened in 1991, established through the bequest of Australian expatriate artist John Power. As an independent, not-for-profit organisation, its administrative and financial structure is different from major cultural institutions in Sydney.

Unlike the Art Gallery of New South Wales and Australian Museum, which are statutory bodies of the NSW government, the MCA receives a far smaller proportion of state funding.

For 2023-2024, the NSW government delivered A$46.2 million in recurrent funding to the听听and $47.4 million to the听. The MCA received $4.2 million, which represented just 16% of its听.

This funding disparity has always required the MCA to secure the bulk of its budget through other revenue streams. Corporate and philanthropic partnerships have been vital.

In 2000, financial听听allowed the museum to offer free admission. In 2012, philanthropists including Simon and Catriona听听contributed greatly to fund the museum鈥檚 expansion.

The MCA has also been proactive in leveraging its venue to听. In 2023, 41% of revenue was earned through commercial services including venue hire, retail and commercial leases.

Why there鈥檚 no more free entry

Despite reducing its opening hours to six days a week post-COVID and scaling back audience engagement, the MCA鈥檚听听肠辞苍迟颈苍耻别诲.听听director Suzanne Cotter, the museum 鈥渄idn鈥檛 have any choice鈥� but to implement an admission fee.

While ticketed admission creates a financial barrier, it also provides visitors a way to invest directly in the museum鈥檚 future and sustainability.

The MCA has consistently demonstrated its value, generating impressive visitor numbers. In 2019, attendance surpassed听, setting the museum听听many international peers.

But the effects of the COVID pandemic have lingered. In 2022-23, the museum attracted 859,386 visitors 鈥� a 15%听听compared to 2019.

In comparison, the Art Gallery of NSW welcomed almost听听to its expanded campus in 2023, representing a 51% increase from pre-COVID figures.

The MCA isn鈥檛 struggling alone

Internationally, there are clear signs of an industry under immense pressure.

Major US institutions such as The Metropolitan Museum of Art (The Met), The Museum of Modern Art (MoMA) and the Guggenheim and Whitney have all increased general adult admission fees to US$30.

The Met鈥檚 shift away from a听听model to fixed admission for most visitors in 2018 was听听of a US$40 million deficit. However, New York state residents and students, as well as New Jersey and Connecticut students, can still听听鈥� even as little as one cent.

Similarly, at the Whitney, a US$2 million donation last year by Trustee and artist Julie Mehretu has helped听听for under-25s.

These examples show how paying visitors can support a museum鈥檚 sustainability while preserving subsidised access for priority groups.

American artist Julie Mehretu鈥檚 exhibition A Transcore of the Radical Imaginatory is showing at the MCA until April. Photo credit: Bianca De Marchi/AAP

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Across Europe, major museums including the Louvre and Uffizi are also听听, though many retain periodic free days to ensure accessibility.

In the UK, smaller regional museums are听听for the first time in their histories.

Meanwhile, commentators such as cultural historian听听argue major institutions such as the British Museum should start charging general admission fees to supplement stagnant government funding and decrease dependence on potentially unethical corporate donors.

This would allow the museums to pay competitive wages and fund essential work, Lewis argues.

Lewis鈥檚 concerns about corporate donations accord with听听taking place internationally and in Australia听听of big oil, mining and pharmaceutical companies that use the arts to 鈥済reenwash鈥� their public brand.

Can accessibility be prioritised in Australia?

The MCA鈥檚 situation, which reflects international trends, raises questions about arts funding and access.

Both the NSW and federal governments鈥� arts policies recognise the value of providing access to the arts. As the NSW government鈥檚听听notes, 鈥渢he right to participate in arts, cultural and creative activities is a fundamental human right.鈥�

The MCA excelled in this regard under its free admission policy, attracting a diverse audience that other museums often struggled to reach. In 2023, about half of the museums on-site visitors were under 35, and 45% were from听听backgrounds.

The NSW government鈥檚 policy 鈥� along with its national counterpart听听鈥� also emphasises the importance of telling Australian stories. This is another area the MCA has excelled in.

The question then is: if the state and federal governments value equitable access to the arts and appreciates the platforming of Australian stories, will they commit to a more sustainable funding arrangement for organisations like the MCA?

Without such a commitment, the gap between those who can afford to attend museums and those who can鈥檛 will continue to widen 鈥� compromising the democratic ideal of an accessible cultural sector.

Hero photo credit:听Bianca De Marchi/AAP

The Conversation

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Museum and Heritage Studies at Sydney

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