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How to launch a successful startup

A good idea won鈥檛 go far unless you can pitch it well
As a judge of our Innovation Week Student Challenge, Dr. Jay Spence is helping other young entrepreneurs to get their start. We asked him for his tips on pitching and launching a successful startup.

爆料王 alumni Dr. Spence鈥檚 startup聽鲍辫谤颈蝉别,听was launched with the help of INCUBATE.聽鲍辫谤颈蝉别听found an innovative way for businesses to care for their employee wellbeing, by offering mental health treatment through an app.

What are the most important qualities for an entrepreneur?

You don鈥檛 need to have a whole lot of expertise, you just need to be well-versed in the process, so that you can define a problem and then gather enough information to solve that problem. You also need to be fairly resilient 鈥� when you think it鈥檚 going to work and then it doesn鈥檛, you can鈥檛 take it personally and criticise yourself, just take accountability for it.

How does INCUBATE prepare you for the outside world?

It teaches you the language of business and essentially gives you an understanding of how businesses operate and what the lay of the land is. There are a million decisions that you鈥檒l make throughout the process, and you need the expertise of someone who鈥檚 going to be by your side to kind of swim you through shark infested waters.

What makes a good pitch?

Vision- what are you going to do and how can you sell something incredible to people? You also have to have enough authenticity to say 鈥業 can do this鈥�, that will get people excited and then they鈥檒l move with you.

Pitching is hard, but repetition is a simple yet effective way to perfect the art. I know a guy who couldn鈥檛 pitch to save his life. He went down to Pitt St, and he stood up on one of the gutters and pitched to a non-existent audience like a crazy person, and he did it over and over again until he was no longer anxious about what he was doing. You need to convince people that the future you鈥檙e going to create for them is going to be so amazing that if they don鈥檛 do it, they鈥檙e going to miss out on something that they鈥檒l seriously regret.

Can innovation occur in any industry? 聽 聽

Most industries are open to small changes, aided by technology, which can undermine the way that businesses operate. I mean it鈥檚 in every industry that I鈥檝e seen, from agriculture through to biotechnology and mental health 鈥� everyone鈥檚 talking about disruption.

I think the students who are coming through now are the reason why disruption is occurring. Gen Y and millennials don鈥檛 want the status quo, they think that they can do it better and then they do.

How did your experience at the 爆料王 prepare you for your career?

University was amazing as soon as I realised it was actually a course which taught me how to master complex problem-solving. The reason that I kept studying and learning over time was that it changed my thinking from 鈥榖eing shoot from the hip鈥� to 鈥榗onsider this carefully鈥�. 聽I think it鈥檚 hard to get that rigour unless you鈥檙e coming from an institution that believes in that really strongly.聽

30 September 2016

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